Anti-Aging Serum

PRODUCT DETAILS

The Montenapoleone line recalls the glitter of the famous Milanese quadrilateral thanks to its main ingredient: gold. The gold chosen by Milanesi skincare comes from a Florentine family-run company that has been working this metal from the 1600s. Our gold is very rich in nutrients and is reduced to small particles, which visely combined with several other active ingredients, is able to give unparalleled brightness and elasticity to the skin.

This precious metal has always been one of the most powerful beauty ingredients thanks to its numerous properties:

• It reduces wrinkles, expression lines and dark spots

• It brightens and illuminates the complexion

• It stimulates cellular activity, improves microcirculation and skin oxygenation

• It counteracts the aging processes by smoothing out wrinkles that have already been formed for some time

• It slows down the reduction of the level of collagen in the cells and, therefore, makes the skin more elastic

IDEAL FOR

• smoothing marked wrinkles

• stimulating cell renewal

• relieving skin dryness

• creating a barrier against pollution

DIRECTIONS

Apply a few drops to clean skin before the Anti-aging moisturizer from our Montenapoleone Line. Gently massage all over the face and neck until is completely absorbed. Avoid direct contact with eyes. Ideal for AM and PM use.

MAIN INGREDIENTS

Gold 

It stimulates cellular activity, improves microcirculation, skin oxygenation and fights the aging process by smoothing wrinkles that have already been formed for quite some time, in fact it accelerates the dermis' reactions in depth.

Oligopeptide complex 

With anti-aging action. It helps to stimulate the synthesis and the deposit of the components of the extracellular matrix. It also helps inhibit the reticulation of the anarchic collagen, and to inhibit the release of the metalloproteinases 1, responsible for the degradation of the collagen and therefore of skin aging.

Centella extract

Typical plant from Madagascar that belongs to the Apiaceae family. Its main active ingredients modulate the action of fibroblasts and stimulate the production of collagen. Thanks to its healing and re-epithelizing properties, it contrasts the loss of elasticity and the formation of wrinkles.

CLEAN BEAUTY PHILOSOPHY

Milanesi skincare was born with the desire to create a collection of effective, natural and clean products, aimed at protecting the skin from the action of modern-day aggressors such as stress, climate changes, UV & blue lights and the increasingly widespread urban pollution. For this reason, Milanesi skincare has studied innovative, highly performing and anti-pollution formulas, able to make the most of the benefits of organic and natural raw materials, 100% Italian.

Each product line contains a main ingredient that characterizes the line itself and connects it to Milanese soil. Coffee, purifying and decongestant, for the Navigli line, roasted right in the heart of the neighborhood itself. Saffron, rich in antioxidants and minerals, for the Brera line, grown in a small field on the outskirts of Milan. Gold, a powerful anti-aging ingredient, for the Montenapoleone line, produced by a historic Florentine company.
Present in all lines, the mix of plant extracts, certified organic, from all over the peninsula. Thanks to its temperate climate, in fact, Italy is one of the richest countries for plant biodiversity in Europe.

ECO-FRIENDLY CERTIFICATIONS

Milanesi products are certified by AIAB, the Italian Association for Organic Farming, which guarantees the absence of non-vegetable raw materials considered a "risk" (GMOs, allergens, irritants), or that could be harmful for human health, and materials that are not eco-friendly.

Milanesi uses natural raw materials good for the skin and environmentally friendly, developed according to high quality standards and for the most part coming from organic harvesting. Our products contain vegan ingredients.

MAIN INGREDIENTS

Rosa damascena flower water (*), Aqua [Water], Propanediol, Glycerin, Hydroxyethylcellulose, Calendula officinalis flower extract (*), Scenedesmus rubescens extract, Lycium barbarum fruit extract (*), Centella asiatica extract, Retinyl palmitate/carrot polypeptide, Arginine/lysine polypeptide, Opuntia ficus-indica seed oil, Helianthus annuus [Sunflower] seed oil, Olea europaea [Olive] fruit oil, Caffeine, Allantoin, Tocopherol, Tocopheryl acetate, Parfum [Fragrance], Glucose, Sodium lactate, Sodium PCA, Benzyl alcohol, Oryza sativa [Rice] starch, Tetrasodium glutamate diacetate, Gold, Silver, Ethylhexylglycerin, Phenoxyethanol, Sodium benzoate, Fructose, Glycine, Niacinamide, Urea, Inositol, Lactic acid, Sorbic acid, Potassium sorbate. (*) ingredients from organic farming