A conversation between Olivia Puri Negri (founder of Hello Serena) and Sveva Clavarino

Why Hello Serena ? 

To empower women by giving them the knowledge to make a choice and the power to empower other women. To encourage women to celebrate their womanhood and embrace their feminine power. 

Could you tell us more about the brand?

It’s Natural, healthy and Serene.

Hello Serena wants to create a healthy and serene world, in which women can find themselves. It is not a question of defining menstruation as a struggle. No, it is simply a matter of treating them as a natural reality. A reality that women can face with Serenity.

Hello Serena does not denounce taboo. The idea is rather to normalize menstruation by offering a safe, feminine and seductive product, and by broadcasting positive and benevolent waves. The body, sexuality and menstruation are treated gently through amusing anecdotes and inspiring ideas.

Could you please talk to us about the product and tell us exactly what materials are used for the production?

One ingredient. Certified organic cotton.

No more lists of extended components! Hello Serena, it's organic cotton, and nothing else. Our tampons are made in Europe from natural organic cotton fibres grown in Turkey and certified Global Organic Textile Standard (GOTS).

Gots? It is an international label that brings together a dozen organizations, including Ecocert in France, and guarantees the organic origin of our cotton fibres. 

This means that they do not contain chlorine-bleached abrasive synthetic fibres, dyes, perfume or potentially toxic chemical additives like conventional tampons. 

Guaranteed biodegradable and compostable, Hello Serena respects Mother Nature and our sensitive skin says thank you!

What about the packaging instead?

It’s safe, recyclable and handy. 

Our tampons are packaged in a plastic film, certified safe and 100% recyclable, to protect your body from impurities.

Our pretty boxes of tampons are FSC-certified paper, which means they come from responsibly managed forests. In fact, we're watching over you and others!

Our shipping packages are 70% recycled cardboard, and our bubble wraps are from the Eco range. You can untie and reuse the bubble wrap as you please! 

Just like the Hello Serena tube: slip your make-up brushes or pens. #BeCreative!

Where do you distribute online?

Ecommerce : www.hello-serena.com (France, shop & subscription)

Mazzolari milano : https://www.mazzolari-milano.com/eu/brands/hello-serena?all-products=1 (Europe, mainly Italy) 

And where do you distribute offline?

Galeries LaFayette Champs Elysées : https://www.instagram.com/galerieslafayettechampselysees/

and soon expanding to selected number of distributors (France, Spain, Germany).

What's the future of Hello Serena? 

Becoming an essential natural and modern personal hygiene for women all over the world, with serenity as their sole objective!